In its Visual Networking Index White Paper, Cisco claims that 80% of the global internet traffic will be video by 2019. If you’re an online marketer, this is 1 ride you don’t wish to overlook. Rely on board with all these 16 video marketing statistics which you ought to know.
1. How many hours of movie do people watch daily?
Internet users around the world combined now observe one billion hours of movie daily. (Source: Youtube 2017)
2. What is the ideal video length to find the maximum engagement?
Videos as many as 2 minutes long get the most participation. Engagement is steady as many as 2 minutes, which means a 90-second video will hold the viewer’s attention as much as a 30-second videogame. (Resource: Wistia 2016)
Source: Wistia
3. What percentage of internet users search for videos about a good or service prior to going to an actual store?
Roughly 5 from 10 users start looking for videos linked to a product or service prior to visiting a shop. (Source: ThinkWithGoogle)
4. Do videos influence a user’s desire to buy?
Yes, they do since shoppers that see videos are 1.81 times more likely to purchase than non-viewers. (Source: Adobe)
5. What percentage of businesses use video as a marketing tool?
61 percent of companies reported that they use video as a marketing tool. Of these, 66% weren’t using video one year ago. (Source: Wyzowl 2016)
6. How successful are videos in maintaining a consumer interested in a company?
Very effective because 25% of customers really get rid of interest in a business if it does not have video. (Supply: Animoto)
7. What type of content has the best return on investment?
52 percent of marketing professionals worldwide claim that movie is the kind of content with greatest ROI ahead of posts, pictures, infographics, or audio content. (Source: Syndacast)
8. If a marketer wants to rank on the first page of Google search, should he use a text or video article?
Between the two, go for video because it is 52 times more likely to appear on page one of Google search result in relation to a text post. (Supply: Unbounce)
9. Do videos help in driving visitors to a website?
A landing page using a video includes a 41% greater click through rate than plain text. For that reason, it helps drive visitors to a website. (Source: Animaker)
10. If videos drive traffic, do they also increase conversion rates?
They do. Video on landing pages can increase conversion by more than 80%. (Resource: Vidyard 2016)
11. In social networking, which type of content creates more shares?
Videos are the funniest winner, generating 1200% more shares than text and graphics combined. (Source: Brightcove 2017)
12. Will integrating videos to the advertising strategy enhance CTR and conversion prices?
Yes, it will. Companies that incorporate videos to their advertising strategy have 27% higher CTR and 34% higher internet conversion rates than firms which don’t. (Resource: Adstage 2017)
13. Are videos capable of encouraging users to click on marketing e-mails?
If you want your prospects to do it, then incorporate a movie for your e-mails. Research shows it may lead to some 200-300% increase in click-through rate. (Source: SmallBizTrends 2016)
14. Are video ads effective in persuading viewers to get?
They are in fact quite effective as pleasure of video advertisements results to an increase in purchase intent by 97%. (Source: Hubspot 2016)
15. How do businesses employing video marketing outperform those who do not in terms of earnings?
Brands that use video advertising grow their high-income earnings 49% quicker than manufacturers that don’t. (Source: Aberdeen)
16. What proportion of mobile consumers share videos?
92 percent of mobile video users share videos wit others. (Source: Yum Yum Videos)
Bottom Line
Video advertising is the newest frontier and online marketers should be fast to adapt to the trend. What do you consider these video advertising statistics? Let us know in the comment section below.
