25 Retargeting Ad Examples & Tips from the Professionals

1. Know Your Customer’s Purchasing Window

Rob Weatherhead, Owner, Agent Wolf

Too many businesses retarget those that have seen a particular product but not bought it, and keep doing so for an indefinite period. The person might have been interested in that item and making a purchase on a particular date, however there was a window of their attention. During which they either bought elsewhere, or decided not to purchase. This may be a week, a fortnight, a month, however improbable much longer. Just retarget them to the time they had been curious otherwise you risk becoming a hassle.

2. The Link to the Right Product — Example by Kelley Blue Book

When retargeting ads gets the interest of users, it’s because they’re displaying something which the target client is already interested in. It is necessary that the hyperlinks of your retargeting advertisements take the consumers to the exact same product exhibited on the ad. This not only helps for quicker conversion but builds your company as a reliable brand too.

3. Create Another Landing Page

Neil Andrew, Marketing Manager, PPC Protect Limited

Among the biggest tips I’d suggest when running retargeting ads would be to use a brand new landing page just for retargeting advertisements. I visit a lot of people using their homepage or the same landing page as their regular PPC ads. Using a particular landing page made only for returning traffic, you can approach them in another way. The chances are they already know about your merchandise so there is no point introducing it all over again. This time you’ll be able to use another approach and focus on the key benefits rather than having to explain everything from scratch. This makes visitors much more inclined to convert.

4. Utilize Dynamic Remarketing Ads

Ryan Scollon, Head of Marketing, ryanscollon.co.uk

One of the most simple strategies for remarketing would be to use dynamic remarketing ads. Sounds quite fancy compared to the simple banner remarketing advertisements, but it’s just as simple to set up and will be a lot more successful. Dynamic remarketing advertisements allow you to display products in your ads, that the person had previously been looking at. . This produces the ad a lot more interesting for the end user, as they’re seeing a product that they were lately interested in, rather than some generic display banners which simply show your business logo. The only real problem here is that you need to have really excellent product vision for it to function well.

5. Utilize a Less Expensive Alternative to Facebook and Google

Philippe Côté-Léger, Marketing Director, Lab Urbain

This tip is not only for bringing back lost customers, but also for new ones that are new. Since Facebook and Google clicks may be costly, you should take advantage of cheaper platforms. Native advertisements or articles discovery network, such as Outbrain, can provide inexpensive CPC. You can make content on your own site related to specific products and drive cheap traffic via Outbrain. Then, you remarket on Facebook and Google to close the market. In the same way, you can also create a retargeting audience for all users who have made a particular action on your site. By way of instance, you create an audience of past buyers. Then, you may use Facebook Lookalike Audience, or Google Similar Audience, to find new prospective customers.

6. Match Your Own Retargeting Campaign with Email Promotion

Phil Weaver, CMO, Learning Success Systems

It is counter-intuitive but we’ve repeatedly found that when running an email promotion there’s a huge benefit in running a fitting retargeting campaign. Only export the part of this email list delivered to and retarget them whenever the campaign starts. It is not uncommon to see email open rates rise by 50 or even 100%. This could lead to a dramatic sales growth. Why does it work? One can only theorize but possibly they get educated of this email by visiting the ad and are more likely to open and click on afterwards. The result is so spectacular and continues to be observed across numerous companies, that we don’t test this, we simply do it and take the win.

7. Retarget with Reviews

Karen Sahetya, Creator, Brand Central Marketing

If you are retargeting previous customers to construct social proof as in positive testimonials and engagement on your advertisements, you may then turn around and use those reviews to retarget potential clients that are considering your product. They’re a lot more likely to buy when they see that others have had a favorable experience with your product. This is the online version of you stating that you are considering purchasing a particular car and your buddy saying that they have been driving that kind of car for years and absolutely love it. It is a potent online strategy.

8. Include Social Proof on Your Ads — Example by Birchbox

Social proof is almost always a fantastic way to bring customers to your door, or in this instance to your site. Birchbox’ example demonstrated how it is possible to include this strategy for your retargeting advertising. Users leave online shops without conversion in the aftermath of some type of apprehension so offering social evidence will work a great deal towards solving this matter. Be sure that clicking on the ad sends them straight to the reviews of the online store in general, or better if it is possible to get opinions from those who’ve bought the exact same product on your site.

9. Be Sure you Segment Your Audience

Devon Vocke, Co-Founder, Evoke Strategy LLC

Retargeting should definitely be part of any electronic marketing strategy. Make sure that you segment your retargeting audiences. You do not necessarily want to include converted visitors in your retargeting advertisements, so exclude visitors who visited specific URLs or finished a conversion. And, you’ll want to reveal various types of advertisements based on which pages they visited or what actions they have taken on your site. In general, do not confuse or annoy website visitors with haphazard retargeting campaigns.

10. Know Your Audience

Adele Stewart, Senior Project Manager, Sparq Designs

You will have your first time traffic, your cart abandoners, your repeat customers, and only people browsing your site to find out what’s new. Every one of these visitors are opportunities that you don’t want to lose. Install a Facebook tracking pixel on your website that Facebook can use to automatically create ads from your accounts that will target any person who has looked in them in the past, then examine your audience from there. Segment everything. Each specific visitor group is going to get different messaging, different advertisements (served at several times through the day, month, YEAR!) , as well as different vision. It’s required to get a fantastic idea about what pages visitors engaged with.

Those who visited the About Us page should be served an advertisement of overall services. Visitors that examined a particular product page, ought to be served ads of what they looked like and related imagery. If someone signed up for an account, show them exactly what they are missing — perhaps you provide 25% off should they follow through their purchase today. Give them something to return to. Those who abandoned their cart should be served the exact product they left .

11. Display Your Best Offer — Example by Handy

Handy’s home cleaning retargeting banner appears after a customer opinions other similar sites which provide home cleaning solutions. This retargeting ad is catchy since it uses bright colours, while displaying a promotional offer and a prominent CTA.

12. Consider What Your Potential Client is Searching for

David Mitroff, Ph.D., Founder, Piedmont Avenue Consulting

To customize your Retargeting ads, you want to consider what the lost or potential clients is searching for. There are the retargeting advertisements that begins from your website or the one that you attached to a principal competitor site and they’re commonly utilized to”follow” and get seen by the prospective clients when that already left the site. Which ever retargeting tactic you want to follow you want create catchy ads that promote and increase your brand awareness. When they don’t act immediately they will at least remember your title and what you’re supplying in the future if your advertisement is catchy enough. You are empowering customer to think about your brand and come back to a website in the future. Retargeting ad may not lead to revenue quickly, but it creates brand recall and institution from potential customers.

13. Use a frequency cap to stop overexposure

Kyna Garrett, Content Specialist, Strike Social

In the current world, social networking ads are everywhere. Retargeting efforts are crucial to remaining on people’s minds and converting more clients. One of Strike Social’s more important suggestions is to apply a frequency cap on your retargeted advertisements to stop overwhelming possible clients from overexposure. This not only frustrates and deters clients, it can also lead brands down a damaging path. Determining optimum frequency can be hard though, but it is essential to achieving great results. Find that retargeting sweet spot for potential customers through testing multiple ads and monitoring performance based on various frequencies. Testing which frequencies perform best with retargeting is the key to keeping a trustworthy brand.

14. Avoid”Spammy” Sort Retargeting Advertising

Patric Kreidler, Paid Media Account Manager, Power Digital Marketing

The instant impact needed by the ad blocker rollout by Chrome is it is forcing advertisers to reevaluate the consumer experience they’re providing Chrome users with. If you look at the ad types which were recently affected by this, they are the”spammy” ads that people usually associate with poor advertisements. Notably pop-ups, full page interstitials, countdown ads, and advertisements which have audio on autoplay. You see even more advertising types which are blocked on mobile devices, because users there can render their online browser with ease if they’re dissatisfied with the experience they are being served. These advertisements are poor for the consumer experience, and Google realized that following comments and surveying.

As an advertiser or a company, you need to recognize this trend is or will be shortly shared across each significant ad system, and strategize to use better/more applicable ad types that enhance the consumer experience to replicate this reach.

15. Prioritize Users Closest to Completing a Buy

Joe Castro, Search Engine Marketing Manager, Elevation

Users that just get to your home page or perhaps browse product pages are not nearly as precious as those that added a particular product to their cart or even got into the billing and shipping step in checkout but did not complete a purchase. Be happy to pay more for those customers that expressed more interest in purchasing from you as well as consider proving an excess incentive to these users such as Free Shipping or 10 percent off their first purchase.

16. Nurture Potential Clients Rather than a Sale — Example by WordStream

Sometimes it’s much better to cultivate your intended customer along the sales funnel instead of heading for an immediate sale. In this instance, WordStream provided a free assessment in lieu of a discount for their merchandise. This allows customers to let their guard down by not being pressured into purchasing. Instead, WordStream provided a service of worth that is associated with what the customer is searching for bas picked up by their remarketing pixel.

17. Try Utilizing Link Retargeting

Louisa McGrath, Digital Marketing and Advertising Specialist, Rebrandly

If you find ad retargeting works nicely for your business, you can use connect retargeting to include even more potential customers to your retargeting funnel — even if they’ve never seen your site before. With link retargeting, you can retarget ads at those who have clicked on a link on your social networking posts. If you share a review of a few of your products or media coverage of your business from a third party site, you are able to target ads at anybody who clicks on them. Though they haven’t visited your site, the people who have interacted with these posts are interested in what you do this that it’s a terrific way to follow them up.

Link retargeting is easy to do using a tool like Rebrandly. When you shorten a hyperlink to discuss on social networking, just put in a pixel code from Facebook, Google — or whatever retargeting platform you are using — and whoever clicks on that link can be retargeted with advertisements at a later date.

18. Appeal to Your Customer’s Emotion on your Retargeted Advertising

Rick Arms, Revenue Manager, Think Engraved

We discover that using something that draws an emotional reaction appears to work well.

For instance: We use a cute picture together with a cute announcement. In most customers this brings a smile or laugh and make your company much easier to relate to. Use a catch to draw the customer back and give them a feeling that they are getting something extra. For example: We supply an additional 10% for clients to come back and finish their purchase. For client on the fencing this will help them determine to finish the purchase.

19. Create a Sense of Urgency — Example by Expedia

Booking travel online is very common and with so many options to pick from, users frequently times wait until they are offered a great deal. Expedia’s retargeting ad utilizes irresistible deals combined with last minute offers that easily engages the customer to act. Fear of missing out plan works best especially for internet travel booking sites.

20. Make Your Ad Interesting and Relatable — Example by Mazda and Merchenta

Make an interesting and relatable retargeting advertisement to increase chances of conversion. In this example, Merchenta worked together with Mazda for more prospective customers to test drive their automobiles. Merchenta created customized advertisements based on geographic radius fitting people specifically into a close Mazda dealership. Based on the client’s browsing history of Mazda cars, the ad was created to show which nearest dealership houses that specific model, improving the chances of the customer visiting and test driving the vehicle.

21. Utilize Videos and Slideshows

Sophia Pollock, Paid Social Account Manager, Power Digital Marketing

Users are often bombarded with ads within their internet experience so it’s very important to design thumb stopping creative which permits you to stand out over the noise. Facebook and many other advertising platforms are continuing to prefer video over other kinds of creative. This may be as straightforward as creating a slideshow of your merchandise vision. When you start advertising video creative you also have the opportunity to retarget users dependent on the percentage of this video they have watched! Also, occasionally obtaining a user to return to your website is as straightforward as altering the call-to-action!

Try testing out different CTAs like”Shop Now!” Or”Check it Out!” Every audience differs and it’s important to be establishing A/B evaluations so as to receive information to let you know what will perform far better. Updating messaging and creative on a regular basis can allow you to avoid advertising fatigue or dips in performance.

22. Target Your Email Clients

Andrea Atkins, Marketing Evangelist, Revere.AI

Retargeting ads can definitely improve your advertising results, but they also significantly increase your advertising spend (particularly if the majority of your retargeting audience is coming from compensated visitors sources ). To get more bang for your own retargeting dollars, think about expanding your attempts across advertising channels in creative manners. By way of example, importing a listing of your email readers who have not made a recent purchase on your website to a Facebook custom crowd and targeting them with advertisements on your new product offerings is an affordable means to re-engage your user base while also keeping ad costs low.

23. Make Sure to Only Incorporate the Sites Relevant For Your Brand

Thomas Budnik, SEM Marketing Specialist, Auto Accessories Garage

If you aren’t targeting specific sites, then it’s important to exclude specific sites from the remarketing campaign so as to maintain brand and performance. Before placing a campaign live, undergo the targeting department and be certain to only include site categories that you desire. Then, just as you want with search queries, you should regularly undergo your sites and exclude any which are not performing well or not relevant to your company. It is important that you’re simply spending money on sites you need to be connected with your brand. There’s a huge number of websites and programs on the Google Display Network and lots that will have to be excluded.

24. Adopt a Social Content Messaging Strategy

Robb Hecht, Digital Influencer and Adjunct Advertising Professor, robbhecht.com

A creative tip when using retargeting ads is to use a social content messaging plan frame which breaks retargeting ads copy out so you address your customer at various phases of their buy travel. With a click of a connection within Facebook, it understands your goal on a new. The brand subsequently retargets you with generally 2-3 unique versions of the ad which address the consciousness, mid conversion and funnel phases of your purchase. By using the frame you make sure you don’t miss any of your own objectives.

25. Combine Remarketing with Search Ads

Caesar Barba, Marketing Director, Inflow

Just because we’re referring to retargeting does not mean we are just discussing screen retargeting #amiright? We are big fans of producing numerous levers to help us tweak our bidding strategies and even potentially locate a valuable crowd at which it may have been concealed before. RLSA campaigns can be a terrific resource for this, The idea here is that you wish to dig into your analytics and try to suss out any potential audience that could represent a different price, hence the lists will be quite custom to your specific company, site, traffic volume, etc..

At this point, just add these lists to your search attempts to at least collect information, this actually costs you nothing (more than it already does)! But, it will be able to help you collect valuable information which you may then use to correct bids to put a greater emphasis on more valuable visitors and also help guide a Screen Remarketing strategy by expanding your reach on the lists that have worked nicely.