Small companies often do not have the funds to hire a marketing agency in order that they need to perform the marketing themselves. But not all entrepreneurs have the essential know-how to effectively advertise their products or services. Precious capital is wasted on jobs that fail to generate revenues.
Before you kick off your advertising campaign, read these 26 insightful marketing statistics broken down by category:
Direct Mail Marketing Statistics
1. In 2018, is it still worth it to spend in direct mail advertising?
Yes, it certainly is well worth it. Direct email marketing provides a 1,300% return! On average, US marketers allocate $167 per person on direct mail advertising tools every year. The investment creates a $2,095 bulge in sales normally.
(Resource: SmallBizTrends 2017)
2. Are direct mails opened more than emails?
Yes. 80 — 90 percent of direct mails are opened while just 20 percent of mails are opened on the high end of this spectrum.
(Supply: Resource for Solutions 2016)
3. Just how many US adults made a catalogue buy last year?
In 2016, over 100.7 million US adults, or 31 percent of the US population, made a catalog purchase.
(Source: Data & Marketing Association 2016)
Offline Marketing Statistics
4. Is print media advertisements still relevant for small companies?
Yes, print press is extremely much applicable. A research demonstrated that small companies use the following print platforms:
(Source: Swift Local Solutions 2017)
5. Does paper advertising increase the potency of a general advertising campaign?
Yes, including newspapers in an advertising campaign raises potency for the following industries:
- Finance — 5.7 occasions
- Travel — 3 occasions
- Retail — 2.8 times
- Automotive — 1.7 times
- Fast-moving Consumer Goods — 1.2 occasions
(Resource: The Drum 2016)
6. Should small businesses consider billboard advertising?
Yes, billboards are tough to overlook, and they encourage individuals to do it. Nearly 7 out of 10 consumers formulate shopping decisions in their driving commute. Additionally, 3 out of 10 drivers was motivated by a billboard advertising to visit a store, restaurant, or business.
(Supply: Media Lease 2017)
7. Do younger customer demographics still listen to radio?
Yes, they perform as radio reaches 88 percent of Generation Z and 93 per cent of Millennials a week.
(Source: Neilsen 2017)
8. Which age group watches TV the most?
The age group of 65+ leads TV time as they spend 48 hours and 53 minutes per week watching television.
(Source: Harvard Business School 2016)
Real Estate Marketing Statistics
9. Where do buyers typically locate the house they bought?
Buyers discovered their houses via:
- Web — 51 percent
- Property representative — 34 percent
- Yard Signal or Open House Sign — 8%
- Friend, relative, or neighbor — 4%
- House builder or their broker — 2 percentage
- Seller — 1 percentage
- Printing paper ad — 1 percent
(Source: AFA Homes 2016)
10. What percentage of homebuyers want to find pictures of properties online?
An overpowering 8 out of 10 homebuyers want to see pictures of their property online before considering whether to choose an in-person inspection.
(Resource: Regal Creative 2017)
11. Do realtors use social media to advertise their listings?
In general, no because only 16 percent of real estate brokers leverage social media to advertise their listings.
(Resource: NAR 2016)
Referral Marketing Statistics
12. Can millennials rely on word of mouth?
Absolutely. 92% of 18-34 year-olds claim that they request tips from family and friends when considering purchasing a product.
(Source: Business 2 Community 2016)
13. Are referral programs successful in keeping clients?
Yes, they’re as 78 percent of respondents who have conducting referral programs maintained that customers who were known are more loyal than those acquired through other methods.
(Supply: Web Profits 2017)
Email Marketing Statistics
14. What’s the average return on investment of email marketing?
For each $1 spent on email marketing, businesses see an average return of 38.
(Resource: Constant Contact 2017)
15. What are a few of the greatest ways for online retailers to persuade shoppers to register for an email subscription?
Online retailers use the following incentives to motivate customers to subscribe to articles through email:
- Offer latest information and articles from brand — 55.33 percent
- Offer routine promotions — 49.33 percentage
- Offer discount on second purchase — 23.33 percentage
- Give discount on present buy — 22.67 percentage
- Offer free or discounted shipping — 20 percentage
- Offer gift — 14.67 percentage
(Resource: Statista 2016)
Influencer Marketing Statistics
16. Do advertising professionals consider influencers as an effective marketing strategy?
Yes, they really do. 8 out of 10 professionals in communications and marketing throughout the world launched a minumum of one influencer effort from 2015 — 2016. Those who’d done it were satisfied with the results–81 percent claimed that influencer involvement was effective.
(Source: Emarketer 2015)
17. Are social media influencers successful in driving sales?
A study reveals that social networking influencers have as much sway as a neighbor or friend in driving sales. An estimated 40 percent of respondents claimed that they bought a product online after viewing an influencer utilize it on social programs such as YouTube, Twitter, Vine, or Instagram.
(Resource: Adweek 2016)
Local SEO Marketing Statistics
18. Should small companies invest in local SEO?
Purchasing neighborhood search engine optimization (SEO) for small businesses is a must because it lets you expand your search engine visibility for shoppers looking for stores or providers within a certain geographic location. A study shows that 50 percent of consumers who conduct a local search on their smartphone head out to go to a shop within a day.
(Resource: Hubspot 2016)
19. What percentage of local cellular searches direct to a buy?
An estimated 8 out 10 local mobile searches result in a buy.
(Supply: Media Genesis 2016)
Video Marketing Statistics
20. Do people spend more time on sites with video?
Yes, they do. A research discovered that consumers spend 2.6x more time on average on websites with videos than those without.
Videos radically increase time on page
(Source: Wistia)
21. What are the best three advertising categories in mobile movie?
The top three advertising categories in cellular video include consumer-packaged goods, followed by retail, and telecommunications.
CPG, Retail, and Telco lead the pack in mobile video advertising categories
(Source: Moby Affiliates)
22. Should marketers include subtitles in their movies?
Yes, they should as 85 percent of video opinions occur without audio.
(Resource: Digiday 2016)
Interactive Marketing
23. Why do marketers utilize interactive content?
75 percent of marketers polled say that instructing the purchaser is the top reason to use interactive content (e.g. quizzes and surveys), followed by participation, lead generation, and new consciousness.
(Source: Content Advertising Institute 2016)
24. Do marketers think that interactive content is Capable of converting traffic?
Yes, 7 out of 10 marketers state that interactive content is good at converting visitors.
(Source: Marketing Hub 2017)
Social Media Marketing
25. What social networks contribute Concerning number of active users?
Facebook leads the pack with 1.8 billion consumers, followed by WhatsApp at 1 billion, and QQ (A Chinese social media platform) in 877 million.
Facebook is still the king of social networks when it comes to number of active users
(Source: Smart Insights)
26. Which are the top benefits of social networking marketing?
According to websites marketers polled, the very best benefits of social media advertising are increased web traffic, improved brand image, and targeted viewers.
Marketers see social media as a channel to help increase traffic and Enhance brand image
(Source: Graphicmama 2016)
Bottom Line on Marketing Statistics
These statistics offer insights on current marketing channels and approaches. Consider these stats when creating your own marketing plan so that you can make the most out of your precious capital.
Do you have other interesting advertising statistics? Don’t hesitate to share them in the comments section below.
