Much like other marketing campaigns, there are best practices for writing effective product descriptions. Nowadays, online shoppers rely on detailed product descriptions as much as they place value on fairly product photos, so a well written description is a massive factor in creating online sales.
If you own or intend to create an e-commerce site, or are only looking to market your products on the web, then keep reading. We have gathered proven product description hints from specialists and online resources.
Here are the top 20 product description suggestions from the professionals.
1. Write your goods description copy for”skimmers”.
Amanda Austin, Founder & Owner, Little Shop of Miniatures
2. Focus your description on your business and on the customer.
Lindsey McCaffrey, Writer, Editor & Content Strategist, lindseymccaffrey.com
3. Customize product descriptions for each channel.
Daniel Sperling-Horowitz, President & Co-Founder, Zentail
4. Utilize”searched key words” in your own description.
Jeff Moriarty, Marketing & Website Development, Moriarty’s Gem Art
5. Stay true to your brand’s tone of voice.
Lauren Gilmore, Owner, PR & Prose
6. Be as detailed as possible.
Joanna Douglas, Owner, Clean Affinity Cleaning Service
7. Always include the item’s purpose.
Steve Pritchard, Content Manager, giffgaff
8. Be Honest With Used Product Descriptions
Jason Westland, CEO, ProjectManager.com
9. Produce a visual encounter for luxury items.
Scott Brandon, CEO, The Brandon Agency
10. Do not require the manufacturer’s copy.
Jonathan Poston, eCommerce Marketing Lead, Income Store
11. Include the who, what, where, when, why &
12. Use split testing to find out which descriptions convert finest
13. Eliminate buyer’s remorse
14. Don’t hesitate to make it fun
15. Avoid filler phrases
16. Write to Be an editor
17. Know your perfect audience’s concerns
18. Utilize website topics to your benefit
19. Use social proof
20. Tell a narrative
Over For You
Product descriptions help fill the gap in the customer’s decision making process, so business owners need to capitalize on the opportunity. The bottom line would be to have pleasure with your description, and make your business’ personality shine through, but ensure that your description is a true and accurate representation of your merchandise.
Have you ever tried any of those item description hints listed in this report? Tell us how it worked out for you by leaving your comments below.