Press release solutions distribute your press releases to journalists and reporters, thus increasing their exposure and the probability that they’ll be released. We looked in the most popular alternatives and increasing stars and made a decision to examine eReleases, PR Web, and PR Newswire. These firms would be the most popular press release distribution solutions on the market these days that are in a price range that small business owners can afford.
Best Press Release Distribution Service for Small Businesses: eReleases
We advocate eReleases as the best press release distribution service for small businesses since they give the widest distribution for the purchase price. Where some competitions concentrate primarily on web exposure, eReleases aims to receive your story in the hands of qualified journalists. Their service includes distribution via The Associated Press, the PR Newswire network, and also their own network of websites and journalists.
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EReleases vs. PR Web vs. PR Newswire Summary Table
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| Finest For | Best complete press release distribution service | Best for online vulnerability | Will broadcast an image from your media release in Times Square |
| Pricing as Reviewed | $269 (including 30% discount) |
$249 | $299 |
| AP Wire Distribution | ✓ | ||
| Google and Yahoo! News | ✓ | ✓ | ✓ |
| Distribution Size and Type | Over 5,900 sites with 100 re-publishings ensured | Over 30,000 bloggers and journalists | Over 1,400 sites |
| Photo or Video Contained |
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| Composing Services | $300 | $325 | N/A |
| www.eReleases.com | www.PRWeb. Com | www.PRNewswire.com |
Best Press Release Service for Small Businesses: eReleases
We recommend eReleases as the best press release distribution service for small companies because they give the broadest potential supply for a competitive cost. Even though PR Web distributes your press releases to more sites, eReleases is the only service we examined that spreads into the Associated Press’ cable.
If you would like to get news coverage to your small business, eReleases has the best track record of creating actual interest among coworkers that leads to stories and mentions in posts. Their site is full of recent testimonials from companies that have used their support and were able to generate meaningful media coverage consequently.
What’s their secret? EReleases is a reseller of PR Newswire, which can be one of the primary sources of information for journalists. Therefore, eReleases can offer access to this”premium” system at an affordable price. You’ll also get inclusion in the Associated Press’ wire distribution and eReleases’ own network of websites and subscribing journalists.
While PR Internet and PR Newswire provide this same type of distribution through their providers, you have to pay much more for the type of coverage that you get with eReleases in a less expensive rate.
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Best Press Release Service for Online Presence: PR Internet
We recommend PR Web as the very best press release distribution service for online exposure since they include significantly more online resources in their supply community — over 30,000 compared to over 5,900 to get eReleases and over 1,400 for PR Newswire.
If your business puts a priority on the online distribution of your press releases — either because you run the majority of your business online or because you’re trying to target internet savvy customers — then PR Internet is the clear choice. Given that the size of the distribution network, it is very likely that your press release will appear on dozens of websites and be viewed thousands of times.
Soulati Media conducted a head-to-head comparison of eReleases and PR Web, and PR Internet provided far greater online exposure. The media release distributed through PR Internet received 57,489 viewpoints from a feed or web page and 1,096 reads. This compares to the press release sent through eReleases which just received 2,371 viewpoints.
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Another Press Distribution Option: PR Newswire
In almost all situations, we would advocate eReleases or PR Internet over PR Newswire. However, PR Newswire does offer a unique feature — if you opt for their premium option at $399, then the image in your media release is going to probably be broadcast in Times Square. This likely won’t create the exact same kind of media attention or internet vulnerability that submitting your press release to newswires will, but you could catch a picture of the broadcast to be used in future promotional materials.
Otherwise, PR Newswire was more expensive than eReleases and PR Internet though it had the lowest supply — both on newswires and online.
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In-Depth Replies: eReleases vs. PR Web vs. PR Newswire
Pricing
EReleases, PR Web, and PR Newswire every have multiple pricing options. From the comparison table above, we used each of the mid-tier pricing options because we felt that could be the most suitable product for many small business. A more comprehensive comparison is below:
| EReleases | PRWeb | PRNewswire | |
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| Base Option | $299 | $99 | $129 |
| Features | Guaranteed postings on 75 media websites and media release sent out into a targeted industry list | Sent to important search engines and placed on major news websites | Search friendly media release, and published on Yahoo! Finance |
| Recommended Option | $269 (including 30% reduction ) |
$249 | $299 |
| Characteristics | Guaranteed postings on 100 media sites and sent out to two targeted industry lists | Base alternative features plus sent to media subscribers and placed on premium and neighborhood sites | Press release delivered to over 1,400 websites and can include an image |
| Premium Option | $499 | $369 | $399 |
| Characteristics | Press release delivered to a list of hand chosen reporters plus three targeted business lists and postings on 150 media websites | Supply throughout the Associated Press and include an embedded movie | Broadcast photograph in Times Square and discuss your image and movie across iReach community of over 1,400 websites |
| Writing Service | $300 | $325 | N/A |
| Learn More | eReleases Pricing | PR Web Pricing | PR Newswire Pricing |
Features
Before the internet became mainstream, wire services were the key way that news stories were distributed to news outlets. A wire service is a news agency like the Associated Press that provides syndicated information by wire to papers, radio, and TV channels. Today, wire services are still an important instrument for attaining papers, magazines, and broadcast news desks — but not the sole tool. Even though PR Newswire’s iReach and PR Web focus mostly on internet distribution, eReleases also has cable distribution with their bundle.
Most journalists use search engines like Google and Yahoo! News to research their stories. This is partially because they can search for certain information, so they are able to have more concentrated control over the data that they find. This helps to separate the signal in the sound, reducing their overall research time. Therefore, it is a good idea to have your own media release listed on these search engines.
EReleases, PR Web, and PR Newswire all provide this support. If that is the only goal, then there are quite a few services such as PR Underground, Send2Press, or even SBwire that will do this to you for less money. PR Underground, as an instance, can distribute your article to Google News and more than 50 other sites for as little as $39.
Do Press Releases Give SEO Value?
The brief answer is no, maybe not anymore.
Search engine optimisation (SEO) refers to this process of optimizing a website to enhance how it ranks on search engines such as google. The higher a site ranks, the more likely it is that people will click on it and visit it. If many high quality sites, like the Washington Post or USA Today, connect back to your business’s site then search engines will”know” that your site is of a higher quality as well. This will help to lift your ranking on that search engine results page.
In the earlier times of search engines, getting your press release link to your business’ website — and, therefore, on the websites that printed your press release — will help improve your site’s search engine rank. However, since search engine algorithms are becoming more sophisticated they have begun to penalize websites that attempt to take advantage of the system.
Today, press releases may contain links, but they need to be coded as”no-follow” so that search engines know to ignore them. Therefore, using a press release will not directly offer any search engine optimization benefits.
This may come as surprise for small business owners, as a number of press release distribution services advertise their press releases are”SEO optimized” or”SEO friendly”. What they imply is that the media release is coded in a way where if somebody types in certain search phrases, especially into Google News, then the press release is more likely to appear in the results compared to a non-optimized release. How much more probable? I haven’t seen one firm yet give hard numbers. It’s more likely this can be an advertising gimmick that press release distribution services use to sell their support to less educated customers.
That being said, press releases do greatly raise the general awareness of your organization and brand in several ways — just do not expect websites picking up your media release to directly impact your ranking on the search engine results page.
Writing Services
If you’re not certain of how to write a press release, or need help creating a media release that will generate press attention, both eReleases and PR Internet offer writing services. EReleases costs $300 for the service and PR Web costs $325, but just eReleases offers a satisfaction guarantee.
However, if you have enough time, you are probably better off saving your money and writing the press release yourself. For ideas about how best to write your press release, view our how to direct. If you are having writer’s block and need some ideas, look at these press release examples from the professionals.
An alternative is to employ someone on Fiverr or even Upwork to write your press release for as little as $5.
All Press Release Distribution Service Options
| Service Name | Best For |
|---|---|
| eReleases | Best complete combination of supply and price |
| PR Internet | Best for Internet exposure |
| PR Newswire | Can broadcast your image in Times Square |
| PR.com | Business and merchandise directories |
| Send2Press | Offers targeted plans so you can disperse locally |
| PR Underground | Good for search engine and Social Networking supply |
The Most Important Thing
The ideal press release distribution service can offer your small business using journalists and websites which you may not have the ability to otherwise reach on your own. We recommend eReleases because we think they give the ideal mix of supply to traditional and online websites for the price.
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