Buyers Guide Real Estate Software

Best CMA Software: Cloud CMA vs The Competition

CMA applications (Comparative Market Analysis) enables Realtors to make data-rich CMA’s and listing presentations quickly and easily. We looked in the most well-known options and increasing stars and made a decision to examine Cloud CMA, Toolkit CMA, and House Canary. These companies covered the range for agents, teams, brokerages, and investors concerning price, design, and ease of usage. Read on for our comparison and review of those three options, in addition to our top recommendations.

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Best Comparative Market Analysis Software for Realtors: Cloud CMA

We picked Cloud CMA as the very best CMA software for Realtors as it lets Realtors quickly and easily create data-rich and appealing CMA’s and listing presentations. Better still, they provide goodies such as pre written and designed listing presentations, a home appraisal landing page, local school information, walk score, Yelp testimonials, One Click CMA’s, property tours, reports, and flyers.

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Best CMA Software Replies: Cloud CMA vs HouseCanary vs ToolkitCMA

  Cloud CMA House Canary ToolkitCMA
Pricing

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$349.95 / year
$499 / 2 years
($34.95 / mo if paid monthly)
$54 / month for 10 CMA’s
$90 / month for 20 CMA’s
$180 / month for 50 CMA’s
$192 / year
Free Trial?

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Yes Yes Online demo only
Number of MLS databases coated

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300+ 163 500+
Benefits of Use

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Easy Easy Medium
CMA Formats

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PDF, Ipad, & Android, PC/Mac PDF, Excel PDF, Ipad, & Android, PC/Mac,
CMA & Presentation Style

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Outstanding Excellent Good
Sample CMA & record presentation

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Listing Presentation (pill ) click
Listing Presentation (PDF) click here
CMA”Value Report” (pdf) click here

List Demo: N/A

List Demo (pill ) click here
Listing Presentation (PDF) click here
Kinds of Reports & Presentations

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CMA, property reports, buyer tours, flyers, and custom Worth references (CMA), Local & national market reports, Evaluation tools CMA, property reports, buyer tour, flyers, habit
Unique Features

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Click CMA
Home valuation landing page
Neighborhood info
Local & national Market Reports+ Appraisal tools None
Client Service Phone and email
M-F 9:00-5:00 PT
Telephone and Email
M-F 9:00-5:00 (PST)
Telephone and email
M-F 9:00-5:00 EST
www.CloudCMA.com www.HouseCanary.com www.ToolkitCMA.com

Best Total Comparative Market Analysis Software for Realtors: Cloud CMA

Cloud CMA Logo - cloud CMA software

Cloud CMA is a flexible, powerful and affordable CMA and listing presentation creation tool that is currently offered as a member benefit for over 300,000 Realtors nationwide. If it’s not offered by your institution, you must strongly consider adding it to your arsenal. Here’s why:

All-in-One CMA and Listing Presentation Creator + Extras

The most important selling point for Cloud CMA is they allow Realtors to create, edit, and current data-rich and appealing CMA’s, record presentations, reports, flyers and custom presentations. While HouseCanary presents rich historical data and future market forecasts which are promised to be 99.3% accurate, you’re left in your to construct your actual demonstration. ToolkitCMA delivers the same basic functionality, but their interface is clunkier, their finished CMA’s are less appealing, and they don’t provide any distinctive attributes that Cloud CMA or HouseCanary doesn’t.

Click CMA

With Cloud CMA’s One Click CMA, it is possible to send fully featured, up-to-the-minute accurate CMAs, buyer’s tours, or property accounts as easily as sending an email. All you have to do is address your email to CMA@cloudcma.com to send a CMA, tour@cloudcma.com to send a purchaser’s excursion, or property@cloudcma.com to send a property report. Then you can sit back and have a cup of coffee while your”assistant” slaves off preparing your own presentations.

Home Valuation Landing Page

Incredibly, Cloud CMA also offers a house valuation landing page for free with their CMA applications. Once you’ve an account, you can begin generating vendor leads with a link in your email signature, site, Facebook ads, or anywhere else on the internet you’re likely to pull seller leads. After clicking on the link, leads are taken to a landing page which asks them to present their private info in exchange for a CMA. Once they do, Cloud CMA will ship you the lead’s information.

Wow Homeowner’s with Zillow Reviews, Walk Score, School Info + More

Another great feature of Cloud CMA is that they don’t just pull MLS data. Your CMA and record presentation can also include the following:

  • Zillow Reviews
  • Agent testimonials from Realsatisfied, Reach500, and Testimonial Tree
  • Zestimate cost comparison
  • Walk score
  • Yelp Reviews for local restaurants
  • Local photographs
  • Local school information

Since their CMA’s, record presentations and reports are fully customizable, you can include as little or as much of the info as you desire.

Drawbacks & Limitations of Cloud CMA

The only real drawback to Cloud CMA is they don’t enable brokers to embed videos or matterport tours within their presentations. This is not the end of the entire world of course-agents can always add a link to some movie or excursion hosted elsewhere-but it’d be nice to have the alternative.

All things considered, if you rely heavily on video and matterport for your own marketing, showing it off on your presentation seems like a no brainer.

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Greatest CMA Software for Depth of Data and Market Analysis: HouseCanary

House Canary Logo - cloud CMA software

With a recent $33 million cash infusion from investors like Google’s Eric Schmidt, HouseCanary is poised to create a big splash in the real estate information and analytics market. There is a very good reason you need to pay attention to them also: They offer the kind of accessibility to large information and analysis that was only available to large banks and appraisers until quite recently.

Pulling From 40 Years of Historical Data Way More, and Better Comps

The ideal comp for any home is one that’s identical to yoursright next door, and marketed yesterday. Obviously the odds of locating a comp this dead by combing through a few years of MLS data is practically impossible. However, what if that ideal comp sold 15 years back?

HouseCanary utilizes sophisticated algorithms to find the ideal comp, even if it did sell back into the times when Eric Schmidt was in school. Their algorithms then take that sale and update the price to reflect 15 years of price trends, inflation etc..

Predicts Home Values and Market Forecasts with Pinpoint Accuracy

Any broker who is pitched a homeowner has needed to answer the dreaded Zillow question:”But Zillow stated my home was worth 30% greater than your CMA does…” In fact, the issue is so prevalent that Cloud CMA also addresses it with a factual rebuttal it into their listing presentations. While you know Zillow’s Zestimate precision ranges from a 5% error rate in certain zip codes, to 10 or perhaps 20% in others, your employer probably doesn’t.

HouseCanary on the other hand claims that their data and algorithm collections are so great they can pinpoint a home’s value with only a 5 percent error rate across the board. Much more remarkable, they assert their algorithms may also forecast your listing’s value in 3 years using a staggering 99.3% accuracy. That makes a HouseCanary report a killer value add for buyer customers too. “Look, the statistics show the value of the residence is expected to rise by XX% in the next 3 decades. I Believe we can safely up our offer with XX% and still get you a great ROI”

Big Data & Analytics: Your Ace in The Hole to Win Over Homeowner’s in Competitive Markets

Let us face it. If you’re attempting to swim with the sharks in New York, San Francisco or LA, you are going to have to need all the help you can get. Great Zillow reviews along with a winning character will only get you up to now. Using big data and analytics from HouseCanary may be your ace in the hole.

Think about it. Should you land a listing appointment is say, Beverly Hills, chances are a celebrity agent like Ben Bacal or Peter Lorimer has pitched them also. He’s going to tell them how he managed to get $50 million to the house down the block. That’s some deep market knowledge to contend with. Offering data out of your own work and the huge data and data out of HouseCanary might allow you to keep your head above water.

Your Potential Clients Deserve and Expect Second and Third remarks

Even in the event that you’ve got the industry knowledge, sales skills, and $3,000 pant suits to suit, why would not you spend a few extra bucks to have a second and third opinion on your own score? Why not put together your own CMA using Cloud CMA, then spend $9 to get a more in depth valuation and prediction from HouseCanary and current both?

Drawbacks and Limitations of HouseCanary

First of all, HouseCanary’s presentation tools are rather restricted. By rather restricted I mean it does not have any. You obtain your CMA (which they call a Value Report), then you’re in your to build your pitch deck.

Deficiency of direct MLS integration is also an issue for HouseCanary. While they use MLS information to come up with their valuations, they’re not pulling all that info into the CMA. You may have to add number of bedrooms, square footage, and listing pictures yourself. That’s an hour or two of the time (or even a great endeavor for your property virtual assistant.) That may be spent cold calling FSBO, door knocking, or revealing.

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Best Basic Comparative Market Analysis Software for Agents: ToolkitCMA

ToolkitCMA Logo - cloud CMA software

Okay. Let us face it, there are a number of individuals in our industry who create millions without relying on gaudy applications. They’ve their pitches so well that they could present their CMA on the back of a cocktail napkin and still land 8 figure customers. If you want something easy that just WORKS, then ToolkitCMA will get the work done and get it done quickly without a great deal of learning curve.

In addition, Toolkit CMA now works with more MLS’s than the other two platforms. Chances are you already have ToolkitCMA integrated in your MLS or provided at no cost by your brokerage.

Drawbacks & Limitations of ToolkitCMA

The only real drawbacks to ToolkitCMA are the outdated appearance and feel of the interface, CMA’s and record presentations. Though they may have exactly the exact same info, a presentation that feels and looks obsolete won’t stack up nicely with one that’s more modern looking. There is no escaping the reality that aesthetics matter in our industry.

In the sphere of real estate CRM’s, Top Producer has the same troubles. Great performance, however a dated look and feel that makes it not a really nice place to spend your time. We’re trusting these businesses begin taking design as seriously as they should. That is part of the reason we chose Contactually as our number one real estate CRM.

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In-Depth Review: Cloud CMA vs. House Canary vs. ToolkitCMA

Pricing

As with the majority of SAAS applications, pricing for CMA and listing presentation software is generally only accessible via monthly subscription. But, HouseCanary slightly bucks this trend by providing a la carte accounts for $9 each. But, both Cloud CMA and HouseCanary provide different pricing packages for agents, teams, and brokerages. Here’s how they stack up.
Cloud CMA software

Cloud CMA:

Individual Agents

For individual agents, Cloud CMA offers comparative market analysis software and presentation package for $34.95 per month if you choose the month to month plan, $349.95 per year should you pay one year up front, or $499 for two years if you decide to pay two years ahead.

Team/Brokerage/MLS pricing

Like TouchCMA, Cloud CMA also provides discounts for groups, brokerages, and MLS customers. Click the link for more info.

Free Trial

Cloud CMA provides a 30 day free trial of their software. Click here to register.

Cloud CMA software

HouseCanary:

Individual Agents, Teams, and Brokerages

For individual agents, property investors and customers, HouseCanary offers 3 pricing tiers:

HouseCanary Pricing

Strategy Quantity of worth reports per month Price per month
Basic 10 $54
Plus 20 $90
Premium 50 $180

Real Estate Investor Pricing

With their Pro Strategies, HouseCanary offers unlimited access to record and valuations for entire markets. This provides real estate investors a 30,000 foot view along with a granular details of markets they intend to invest or build in. It is not cheap however. Regional programs are $1000 per month and nationwide programs are 4165 per month.

Appraiser Pricing

HouseCanary also offers valuation tools for accredited real estate appraisers. Prices ranges from $90 a month for 25 appraisals, to $210 per month for 100.

Free Trial

Much like Cloud CMA, HouseCanary offers a free trial. Click here to register.

Cloud CMA software

ToolkitCMA:

Individual Agents

ToolkitCMA charges individual agents $192 per year that makes ToolkitCMA the second most inexpensive CMA applications we tested.

Team/Brokerage/MLS pricing

Like Cloud CMA and TouchCMA, ToolkitCMA also offers discounts for team, brokerages, and MLS accounts.

Free Trial

ToolkitCMA doesn’t offer you a free half day trial however they do offer a live presentation on their website.


MLS Coverage

MLS integration and partnership are very important criteria to consider when picking CMA software. In the end, if it doesn’t work with your MLS, there is no point in purchasing it. Nevertheless, if there is sufficient interest, each corporation ought to have the ability to strike a bargain with an individual MLS.
Cloud CMA software

Cloud CMA: Since the developers behind Cloud CMA are building applications for realtors since 1992, they currently have partnerships with over 300 MLS. As stated by the agent we spoke with, the best 5 MLS Vendors have Cloud CMA incorporated in their MLS systems. This includes CoreLogic’s Matrix/Fusion MLS systems, FBS’ flexMLS, Black Knight’s Paragon/REInsight, Rapattoni, and many others. If you don’t find yours on the list, call them a telephone.

Cloud CMA software

HouseCanary: While HouseCanary utilizes info from 163 MLS, they don’t publish or sell this data to the end user.

Cloud CMA software

ToolkitCMA: ToolkitCMA now integrates with the biggest number of MLS of the three platforms we tested. According to a representative from ToolkitCMA, they currently integrate with over 500 MLS.


Ease of Use

For agents to start using those programs, they need to be simple to use. Agents using their own MLS or create their own reports with excel, powerpoint etc. may be unwilling to switch over unless the platforms are simple to use. With a few small variant all 3 programs we tested were easy to use.
Cloud CMA software

Cloud CMA: Cloud CMA was intuitive and simple to use. Their software has a clean and logically laid out interface that was easy to navigate. All core attributes were very simple to find. Once created, presentations are very simple to edit.

Cloud CMA software

HouseCanary: HouseCanary was likewise very straightforward and intuitive to use. You just plug in an address, then HouseCanary brings indicated comps for you that you can edit, or perhaps remove from the CMA. You can also manually put in your own comps if you are not happy with the one’s their algorithm chooses for you.

Cloud CMA software

ToolkitCMA: ToolkitCMA was also simple to use, however a small bit clunkier and less intuitive to use than Cloud CMA. It will get the work done, but if you’re utilized to clear, UI’s supplied by applications like Contactually.


CMA Format

Cloud CMA software

Cloud CMA: Cloud CMA additionally agents to create PDF demonstrations and interactive tablet presentations.

Cloud CMA software

ToolkitCMA: ToolkitCMA permits agents to make PDF presentations in addition to tablet presentations on both Ipad and Android.


CMA Design and Design

Let us face it, even if aesthetics didn’t thing we’d all be pulling screenshots from the MLS and linking them to our clientele. Here is how the 3 platforms fared for layout and design.
Cloud CMA software

Cloud CMA:

PDF CMA’s & Presentations

Much like TouchCMA, Cloud CMA also has very attractive and well laid out default options for their PDF presentations. They also allow brokers to make extensive changes to the look and feel of most pages of their presentations. Agents can select fonts, color schemes, and swap out photos and graphs.

Here’s a sample PDF CMA demonstration from Cloud CMA.

Tablet Presentations

Cloud CMA’s tablet computer demonstration was also appealing, laid out in a very logical manner for a demonstration. All default pages looked great, and what’s more, did not overwhelm you with information. The look and feel is very much like a well designed PowerPoint deck.

Here’s a sample tablet CMA demonstration from Cloud CMA.

Cloud CMA software

ToolkitCMA:

PDF Presentations

While most of ToolkitCMA’s default pages on their PDF presentation are laid out logically and are easy to read, most people we revealed them to said they seemed a bit outdated. Don’t get me wrong, they most certainly are not poorly equipped. They simply didn’t look and feel quite as professional and polished as Cloud CMA’s. It should also be mentioned that this is largely a matter of personal preference. Some may prefer the appearance of all Toolkit’s presentations.

Here’s a sample PDF CMA presentation from ToolkitCMA.

Tablet Presentations

The default options for ToolkitCMA’s tablet demo (they do not have interactive demonstrations ) can also be very logically laid out and easy to read. Regrettably they looked and felt dated also.

Here’s a sample of Tablet CMA demonstration ToolkitCMA.


Kinds of Reports & Presentations

Like most property applications these days, Cloud CMA, HouseCanary and ToolkitCMA offer a swiss army knife of attributes for Realtors. Following is a fast summary of the other reports you can create with every product.
Cloud CMA software

Cloud CMA: Cloud CMA enables agents to create four main types of demonstrations: CMA’s list presentations, buyer tours, property reports, and property flyers.

Where Cloud CMA really shines is in their auto generated pages. They provide agents the choice between adding automatically generated faculty reports (Great Colleges ), top regional restaurants on Yelp, walkscore, and neighborhood pictures from Google’s Panaramio. While these attributes may not win over any vendor leads you’re presenting a CMA to, they’re AMAZING for buyer excursions and property reports. Think how impressed that your relocation customers will be if you ship them such useful information to kick off your initial showing appointment.

1 auto generated page that’s remarkably helpful for pitching sellers is Cloud CMA’s Zestimate comparison report. This instrument pulls comp data from Zillow, then presents the actual selling prices of their houses from the MLS. This means clients can see just how inaccurate Zestimates are.

Cloud CMA software

ToolkitCMA: Much like Cloud CMA, ToolkitCMA also supplies comparative market analysis demonstrations, buyer tours, property reports, and real estate flyers. They don’t, however, offer any auto generated pages.


Unique Features

Here’s a quick rundown of the exceptional characteristics of Cloud CMA and HouseCanary. ToolkitCMA is a good product that many successful agents use, but does not have some features the other two don’t.
Cloud CMA software

Cloud CMA:

Click CMA

One of their coolest features of Cloud CMA is the capability to make CMAs or other presentations or reports simply by sending an email. Here’s how it works. To send a potential client a presentation or record all you want to do is tackle the email to tour@cloudcma.com to generate a purchaser’s tour, property@cloudcma.com to generate a property report, or CMA@cloudcma.com to create a comparative market analysis.

Next, you add your prospects name into the email’s subject line and enter the address of this house you’d like to generate a report for in the body of the email. Once you send the email, Cloud CMA will generate a complete record and send it to you within seconds. Then you may have a cup of coffee and chat with your brand new lead while your”assistant” slaves away generating a fully featured report on the property the client is inquiring about.

Home Valuation Landing Pages

Maybe even more notable than the Click CMA is Cloud CMA’s home valuation landing pages. Cloud CMA generates buttons and links which you can have in your email signature, site, or Zillow page which takes your leads to your own home valuation landing page. Once on the landing pagethey are prompted to enter their contact info in exchange for a comparative market analysis. As soon as they leave their advice, Cloud CMA will contact you to let you understand about your new vendor direct. Considering there are businesses out there that simply sell landing pages (generally for more than Cloud CMA charges), this is a pretty incredible add on.

Take a look at a sample Cloud CMA landing page here.

Cloud CMA software

HouseCanary:

HouseCanary offers Realtors and appraisers both valuations and market predictions based on big data. The capacity to value a home three years outside with high precision is something no CMA software or MLS offers.

Cloud CMA software

ToolkitCMA:

While ToolkitCMA gets the job done quickly and easily, they do not offer any distinctive features that Cloud CMA doesn’t have. Since they are currently used by a massive number of agents, we expect more features from them in the future.


All CMA Software Options

CMA Software Finest For
Your Own MLS Realtors on a budget
Twist CMA Video and Matterport
ToolkitCMA Realtors on a budget that want a straightforward tool
Cloud CMA Best Total CMA Software
RPR Realtors on a budget
HomeSnap.com Homesnap members

The Bottom Line

If you would like to impress your own homeowner and nab the list, the best CMA software for your job is Cloud CMA. It permits you to produce well designed CMA’s, record presentations, land tours, and flyers. Even better, you can send out CMA’s and reports with a very simple email and receive a free home appraisal landing page.

While Cloud CMA is your top pick for best CMA software, if you want to compete with the sharks you should strongly consider using HouseCanary to provide more data, and much more comps to seal the deal.

Visit Cloud CMA

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