SEO software is a part of a balanced and comprehensive search engine optimization strategy to help your site gain traction and compete for valued and trusted organic search results. We looked in the most well-known alternatives and increasing stars and made a decision to review Web CEO, WooRank, and Rank Ranger. These firms covered the range of options for small businesses concerning ease of use, features, and price.
If you aren’t familiar with SEO then read our guide on how Google works first. Let’s begin!
Greatest SEO Software for Small Businesses: Web CEO
We advocate Web CEO since the very best SEO software for smaller companies due to its range of resources, the number of keywords, pages, and traffic it includes, and its simplicity of use. It is more expensive than WooRank and Rank Ranger, but we believe it delivers the best value as the additional energy is worth the cost.
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Web CEO vs WooRank vs Rank Ranger Summary Table
| Best For | Best complete for small businesses | Best budget option | Finest for tracking standing |
| prices as Reviewed
Learn More |
$99/month | $49.99/month | $69/month |
| Ease of Setup/Use
Learn More |
Easy | Easy | Easy |
| Websites Contained
Learn More |
5 | Endless basic testimonials and one advanced review | 10 |
| Unique Keywords | 200 | 50 | 350 |
| Pages Audited | 5,000 | 2,000 | None |
| Backlinks Analyzed | 10,000 | 100 | 1,000 |
| Mobile Optimization Test | ✔︎ | ✔︎ | ✔︎ |
| Social Media Monitoring | ✔︎ | ✔︎ | ✔︎ |
| Users Contained | Endless | 1 | 3 |
| Other Characteristics |
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| Client Service | Online knowledge base, such as rapid start guide, live chat, and email with average 48 business hour answer time |
Online knowledge foundation, including coaching videos, and email support |
Comprehensive online knowledge foundation, extensive user documentation, and email support |
| Website | www.WebCeo.com | www.WooRank.com | www.RankRanger.com |
A Note on Moz, SEMrush, and Ahrefs
Moz, SEMrush, and Ahrefs are among the best and most widely used SEO tools available on the marketplace — in fact, we use both of them often at Fit Small Business. But, we believe that the thickness of their characteristics and steeper learning curve makes them more suitable for larger and enterprise-level businesses, especially the ones that are based online. For the purposes of the buyer’s guide, which is primarily for brick and mortar companies, we chose to focus on those businesses that target smaller and midsize businesses.
Best Total SEO Software for Small Businesses: Web CEO
We advocate Web CEO since the best overall SEO software for small companies because of its range of resources and the amount of pages and backlinks it comprises in its lowest priced package. As soon as it’s more expensive than WooRank and Rank Ranger, we believe that the value it provides more than makes up for the higher price.
Web CEO consists of a Assortment of SEO reporting and optimization tools, such as:
- Website and webpage audits
- Link building
- Social Networking metrics
- Keyword investigation
- Marketing analytics
The first step in your search engine optimization process is to re evaluate your current site. This will help you to identify any issues such as broken links, poor usability, or lacking or incomplete information. Web CEO will scan around 5,000 pages on up to five of your websites and generate an easy to read and discuss report. This report will record any deficiencies which could be impacting your website’s search engine ranking and/or decreasing the visitors it receives. These reports give you visibility into how your site is doing and permits you to refine your SEO strategy to improve benefits.
WooRank provides an identical technical audit attribute, but Rank Ranger does not. This alone is worth the extra cost of Internet CEO over Rank Ranger.
As soon as you’ve optimized your site, your search engine optimization process begins with keyword research and analysis to help bring traffic to your website. Internet CEO’s keyword suggestion tool can help you to choose the best performing words and phrases to include on your site. This can be based on what folks are looking for and how they’re looking for this on Google to find sites that are related to yours.
Web CEO’s keyword research, analysis, and proposal tool
You can also use this to see how competitive the keywords and phrases you choose are, as well as the words and phrases that your competitors is using. Seeing how you measure against your competitors can help you to build up your SEO strategy.
See how your SEO compares against your competitors
Web CEO also helps you with all local search. Geographic metatags in your website populate the local search features of search engines and listings sites, which enable you to target cellular search traffic in your area. For example, your company’ location, hours, and also a brief description will appear when a user searches for”cupcake bakery brooklyn”. Neither WooRank nor Rank Ranger provide comparable local search aid.
Link building tools help you to handle inbound and outbound links and Internet CEO’s connection analyzer tracks up to 10,000 links to realize how they’re impacting your site’s rank. This gives you the capability to identify quality links, in addition to those that your competitors are using. Link exchange locators, lively connection verifications, backlink checkers, and link analysis tools are also included.
Track up to 10,000 hyperlinks
Social networking metrics enable you to monitor your business’ standing on social media, as well as monitor any trending issues in your industry by assessing the linking action on popular social networking websites like Facebook, Twitter, Instagram, and Google+. Rank Ranger offers similar social networking metrics for a similar collection of websites, but WooRank falls short in this measure.
Finally, Web CEO creates clear and detailed reports on its investigation to help you maximize your SEO strategy. Ranking checkers show you how you’re performing against your competitors and visitors statistics visitor evaluation, and performance trends tell you about who is visiting your website, what they are seeing, and the length of time they are viewing it for.
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Greatest Budget SEO Software for Smaller Businesses: WooRank
We advocate WooRank as the ideal budget SEO applications for small businesses as it gives a fantastic range of essential SEO evaluation and optimization attributes for about half of the price of internet CEO.
WooRank is an economic alternative to greater cost SEO software. While it lacks some superior features, such as automated scanning, Google Analytics integration, and the ability to generate unlimited branded reports, it’s a powerful and easy to use SEO tool nonetheless.
WooRank helps inform your SEO strategy through four general measures, which are similar to Web CEO and Rank Ranger:
- Site audit
- Keyword research
- SEO monitoring
- Website crawling
WooRank’s easy-to-deploy immediate website audit allows you to boost your internet search SEO, cellular friendliness, and general usability by showing you how to optimize your website to enhance your search engine rank. And particular to WooRank is the score that it assigns to your website, which can help you to evaluate changes in real time.
WooRank’s score provides real time feedback on your SEO
WooRank’s keyword research tool lets you track key word functionality, weekly and historic search rankings, monthly search volume and competitor ranks, and any changes in such factors over time.
SEO monitoring enables you to see what your website’s visitors are searching for the most often, what material they are consuming, gain insights into keyword performance, and see any changes in website traffic.
Finally, website crawling uncovers any issues that could be affecting your search engine performance, such as duplicate content, indexing errors, canonical mismatches, and return label errors.
WooRank will even automatically monitor your website 24/7 and notify you of any downtime. Neither Internet Ceo nor Rank Ranger offer this feature.
WooRank’s main strength is that it is very user friendly; however, it comes at the expense of the broader features of Web CEO and Rank Ranger’s monitoring.
At $49.99/month, WooRank represents an superb value for companies that may just require a basic search engine optimization tool to help them develop their website’s SEO strategy. The number of key words and pages which WooRank will audit are less than both internet CEO and Rank Ranger, which is reflected in the lower cost, but WooRank is surprisingly the only software of the three to comprise fundamental testimonials of an infinite number of websites within their lowest priced bundle. But, only one improvement review, including keyword research and website crawl, is included.
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Best SEO Software for Tracking Ranking: Rank Ranger
We advocate Rank Ranger as the best SEO software for tracking your site’s search engine rank. It delivers a number of tools that provide your visibility into your website’s performance from several angles, allowing you to make data-based alterations with greater frequency.
Rank Ranger is, foremost, SEO applications. It extracts actionable information from your website’s performance on over 500 search engines in over 100 countries, over both Internet CEO and WooRank, utilizing tools which include:
- Rank tracker
- Social Networking analytics
- Hyperlink supervisor
- Keyword finder
- Mobile optimization
As well, its position tracker provides daily updates versus weekly for both Web CEO and WooRank and includes another ranking for mobile searches (over 60% of all searches in the world come from mobile devices). Results can also be localized by country, city, state/province, region/county, or zip/postal code as hunts for local companies become increasingly more frequent. Rank Ranger also supplies you with information regarding your competitor’s rankings for your keywords and phrases.
Rank Ranger’s easy to read rankings summary dashboard
In the same way, social networking metrics offer you insight into your business’ standing and are factored into how your play search engines. Rank Ranger supplies these metrics from societal networking sites, including Delicious, Facebook, Google+, LinkedIn, Pinterest, Reddit, and Twitter. These social media metrics are very similar to Internet CEO’s.
Keywords are not the sole factor to consider in your search engine optimization strategy, however. It’s important to not forget to write for people and optimize for SEO. For this reason, Rank Ranger also includes on-page readability tests that quantify your text against standard scales. Rather than stuffing your text with key words at the expense of readability, it is far better to write for your audience and then optimize the phrasing after. Improving the way your text notes will increase the user experience on your website, which will then increase engagement. This feature is unique to Rank Ranger — Web CEO nor WooRank provide something similar.
Unique to Rank Ranger is the measure of your website’s readability
Finally, you can generate an unlimited number of reports that are fully customized with your business’ branding and logo, prepared for demonstration to your clients. You might even give your customers access to some branded portal site with restricted permissions to look at the reports in real time.
Rank Ranger permits you to evaluate ten websites versus five for Internet CEO’s and track up to 350 keywords versus 200 for Internet CEO. But, Web CEO permits for as much as 10,000 backlinks versus only 1,000 for Rank Ranger along with your Rank Ranger account will be limited to 3 users instead of the unlimited users that Internet CEO includes.
One very important drawback of Rank Ranger is the fact that it lacks the ability to run a comprehensive technical audit of your website. Web CEO and WooRank both crawl your website and determine any issues that can negatively impact your search engine ranking, such as broken links, bad usability, or lacking or incomplete information, but Rank Ranger doesn’t offer an equivalent attribute. That is why we don’t recommend Rank Ranger over Internet CEO, though it’s less costly.
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In-Depth Review: Internet CEO vs WooRank vs Rank Ranger
Price
Web CEO
Web CEO offers three pricing plans, but just one, their Startup plan, is acceptable for small businesses at $99/month. The others are geared towards bigger companies and agencies that manage the SEO strategies for multiple customers.
Web CEO’s Startup plan comprises up to five projects or sites, tracking of 200 unique keywords, weekly automated scanning, 5,000 pages audited, 10,000 backlinks analyzed, unlimited branded accounts, and unlimited users.
| Startup | Corporate | Agency Fixed | |
|---|---|---|---|
| Cost | $99/month | $199/month | $499/month |
| Sites | 5 | 25 | 50 |
| Specific Keywords | 200 | 500 | 2,000 |
| Pages Audited | 5,000 | 125,000 | 1,250,000 |
| Backlinks Analyzed | 10,000 | 150,000 | 2,500,000 |
| Branded Reports | ✔ | ✔ | ✔ |
| Users | Unlimited | Endless | Unlimited |
WooRank
WooRank provides three pricing plans, two of which will be suitable for small businesses. Their Pro and Premium plans comprise the following:
| Guru | Premium | |
|---|---|---|
| Price | $49.99/month | $149.99/month |
| Websites | Unlimited basic reviews and one advanced review | Unlimited basic reviews and five advanced reviews |
| Specific Keywords | 50 | 250 |
| Pages Audited | 2,000 | 10,000 |
| Backlinks Analyzed | 100 | 500 |
| Branded Reports | ✕ | ✔ |
| Users | 1 | 1 |
Rank Ranger
Like WooRank, Rank Ranger includes three pricing strategies, two of which would be suitable for smaller companies depending on their needs. Their Basic and Standard plans comprise the following:
| Basic | Conventional | |
|---|---|---|
| Price | $69/month | $119/month |
| Websites | 10 | 20 |
| Unique Keywords | 350 | 800 |
| Pages Audited | None | None |
| Backlinks Analyzed | 1,000 | 10,000 |
| Branded Reports | ✔ | ✔ |
| Clients | 3 | 10 |
Benefits of Setup & Use
SEO software gives you a snapshot of your website’s optimization to search engine ranking performance. It does this by automating website audits to test for any technical deficiencies which may influence functionality, an instrument for guide keyword research and competitor analysis, and ongoing monitoring of your site’s performance.
Web CEO
Internet CEO might not have the latest looking interface, but it’s relatively simple to navigate and use regardless of it. Web CEO also comprises an 18-page fast start guide in their website to minimize any learning curve with their software.
Adding new sites (or”projects”) is quick and Simple
Employing Web CEO consists of a few basic steps, such as:
- Add your site as a project to the software
- Review the recommendations from the Search Engine Optimization checklist
- Configure the ranking tracker
- Research your keywords
- Conduct a technical Search Engine Optimization audit of your website
- Build external links
- Review and analyze your website’s performance
- Generate reports
- Iterate
And the included quick start guide walks you through each one of these steps in simple to follow detail, plus a few other optional ones.
WooRank
As the most compact of this software we reviewed, WooRank can also be the easiest to use. Because there are fewer features, the interface is cleaner and has less options to browse through. Additionally, it has the cleanest and most modern design, in our opinion.
After conducting a basic review on your site, WooRank assesses it from 80 metrics and assigns it a score out of 100.
WooRank evaluates Your Site from 80 metrics and assigns it a score out of 100
This initial review provides a high-level analysis of your site and flags some other areas that need immediate attention. An innovative review delves deeper into your website, monitoring and consolidating the most crucial information in a centralized dashboard and prioritizing it in a plan to improve your website’s search engine performance, usability, and online promotion.
User testimonials on third party websites rate WooRank tremendously for the ease of use and overall customer satisfaction.
Rank Ranger
Like Web CEO, Rank Ranger contains clear and thoughtful documentation on their website to walk you through the practice of using their software. This includes the installation and configuration of your account settings and the real use of the software itself to improve your website’s SEO.
The software is simple to use with a clear and simple interface, even if you’re unfamiliar with basic SEO. Tabs are clearly labeled and observable, charts are tidy and clean, and information is structured into columns. The majority of the tracking process is automated as soon as you’ve defined the alerts and reports to be generated.
Rank Ranger has a clear and simple interface
Rank Ranger monitors the search engine rankings, market shares, and lookup volumes of your site and those of your competitors. Additionally, it monitors how the pages and links on their websites rank utilizing data from Google Analytics and provides you actionable insights into how your site compares.
Characteristics
Internet CEO, WooRank, and Rank Ranger share many standard features in common that will assist you to objectively evaluate your site’s SEO performance, develop a strategy to improve it, and execute on that strategy, track and monitor the results, and continually refine them. Some of those features include:
- Keyword study to show you how often words and phrases associated with your company are being searched for and how they rank
- Backlink analysis That Will Help You identify any bad links which may negatively impact your website’s performance
- Mobile optimization testing to Make Sure That Your site performs well on all platforms, in Addition to for voice-enabled lookup
- Social media observation to keep track of what’s being said about Your Company in real time
- Competitive analysis to evaluate your results with other companies in your field
Beyond these, each software includes some features that others don’t. As well, the number and frequency these shared features can be implemented varies.
All SEO Software Options for Small Businesses
We recognize there are many search engine optimization software options on the market. Here’s a look at the best of some of our study from around the net:
| Software Name | Summary |
|---|---|
| Internet CEO | Best complete SEO software for small businesses |
| WooRank | Finest lower cost SEO applications for small companies |
| Rank Ranger | Best SEO applications for rank tracking |
| Moz Guru | Most comprehensive Search Engine Optimization applications |
| Moz Local | Greatest SEO software for populating local listings sites |
| SEMrush | Strong keyword research and website audit tool |
| HubSpot Marketing | Finest for inbound Advertising |
| SheerSEO | Another economic choice |
| Raven Tools | Good option for agencies with numerous Search Engine Optimization customers |
| Authority Labs | Great option for users who want an easy-to-navigate dashboard |
| SerpStat | Finest for small business who Wish to Improve their SERP ranking with comprehensive reports. |
| Vivial | Provides marketing tools for small and medium enterprises |
Bottom Line: Best SEO Software
Online CEO, WooRank, and Rank Ranger represent the range of features and prices in SEO applications for small businesses. WooRank is a cheap option for companies who only need a simple set of features and Rank Ranger will track your website with the greatest frequency of updates.
But, Web CEO gives the ideal combination of number of features, ease of use, and frequency of updates which is why, despite it’s slightly higher cost, it is our recommendation to find the best SEO software for small companies.
Go to Web Ceo
