Private label cosmetics are cosmetics and skincare products made by a producer but sold under your own brand. This allows salon owners, estheticians, online sellers, and others to construct a beauty label without investing in formulating, testing, and production. If you’re ready to construct your own beauty manufacturer, we’ll show you how you can get started in 5 simple steps.
Whether you are a veteran vendor or just getting started on Amazon, you’ll need a competitive edge. Download Smart Inventory Management for Improved Profitability from Payability and you’ll get tips on stock management, legal instruments, cash flow, and much more!
Download eBook
Step 1: Research Private Label Makeup Suppliers
There are two primary ways you can seek out private label cosmetics providers: online or in-person at beauty business trade shows. We’ll explore all these choices below, but first, let us talk about your goals for your branded beauty line.
The very first step in your research is to define just what you want in your attractiveness line to help pinpoint what you want from prospective suppliers. Call this your must-have list. For instance, do you want only organics merchandise? Do you desire a line of skin care products, makeup, or even? Do you want products which contain ingredients that are certain? List everything that matters for you.
Once you have your must-have list together, here are a few more items to think about as you search for private label makeup providers:
- Are they FDA approved?
- Do they publish labels and packaging for you?
- What will be the order minimums?
- Which are the label and packaging fees?
- What is the turn-around time for new orders and reorders?
Now let’s see where it is possible to find potential suppliers.
How to Research Private Label Cosmetics Suppliers Online
To find suppliers on the internet, Googling private label cosmetics USA. As you see below, this gives you a huge list of private label makeup suppliers to start your research:
Visit a few supplier websites and you’ll see that many cover the full spectrum of private label makeup, from customizable makeup programs to full skincare lines. Most suppliers offer a massive assortment, too, so you can mix and match products to craft a unique beauty products line.
Resource: Grafton Private Label Makeup
Supplier websites also offer you great insight to how their ordering process functions. Many providers like Grafton Cosmetics, pictured above, even list very low minimum order requirements. So based on the selection of merchandise that you need to begin with, it is quite possible to start your personal beauty brand for only a couple hundred dollars employing private label cosmetics.
You can further refine your Google search for certain requirements in your must-have listing by adding terms like organic, organic, and cruelty-free from the search box. Include whatever conditions you need in order to define your own unique beauty brand.
Note! On Your online research, you’ll come across suppliers based abroad, particularly in China. While these offer lower pricing, imported cosmetics may not meet US purity requirements and other legal standards. Going this course could introduce one to inconsistent goods, customer complaints, or perhaps lawsuits. With numerous amazing US and Canadian-based private label makeup suppliers, there is no reason to take this opportunity.
How to Research Private Label Makeup Suppliers at Trade Shows
Beauty industry trade shows are an excellent way to fulfill many private label suppliers in one convenient site. At these shows, you can acquire hands-on expertise with many products and even leave with lots of free and low-cost samples to assess. On top of that, trade shows allow you to talk about your goals with potential suppliers in person and develop a relationship.
Attending trade shows is possibly the quickest way to research suppliers and build your beauty brandnew. To find a show close to you, visit a significant supplier website. Most will have a trade show calendar webpage, like the Audrey Morris commerce show page below.
Source: Audrey Morris
In case you decide to attend a trade show, be sure to look up the show organizers around Google and contact them to make sure you have the right credentials for entry. Some need just your state sales tax number, others require proof of an existing online or physical enterprise. It is best to learn ahead of time to ensure you’ll be admitted.
When you have completed your research and discovered some potential suppliers, it’s time for the fun part: sampling and reviewing products.
Measure 2: Request Samples & Review Products
If you hunt for private label cosmetics suppliers online, you’ll see that most offer cheap sample kits or even allow you to order single samples. Going this course, you’ll spend a little cash on samples, but this gives you a opportunity to have a look at goods in person. If you’re able to attend an industry trade show, you can pick up heaps of free or low-cost samples all at one time.
But you acquire samples, as soon as you have them, your next step would be to thoroughly review each product to see whether it meets your expectations and fits your attractiveness brand. Here, your opinion matters , but it’s also a fantastic idea to get input from others.
If you have a store, spa, or even set of clients, you can have them engaged in trying out various products to find out what everyone likes. After all, they are your potential buyers. If you don’t have an existing clientele to tap, then collect some friends to try out products and provide feedback.
It might take a few rounds of reviews and maybe even a few rounds of sample items from various providers, but finally, you will come across a collection that defines your brand. Whenever you’ve got a solid idea of the line you would like to market, it’s time to consider how you will sell it.
Step 3: Pick How to Sell Your Beauty Line
Before placing your first order, you want to decide how you wish to market and sell your attractiveness line. Even if you plan to sell in your spa, salon, or internet, there are plenty of other ways to get the word out about your beauty line:
- In-store: salon, spa, specialty fashion boutique, natural foods shop, etc..
- Online on your own website
- On Amazon
- On Social Networking websites
- At local home, gift, and craft markets
- Through in-home attractiveness parties
- Private consultations
If you intend to sell mostly on Amazon, some private label makeup suppliers like Nardo’s Naturals, under, create the process quite easy. Should you utilize Fulfillment by Amazon (FBA) to store products and send orders, they ship your items to Amazon for you, too. This is something to consider if Amazon sales are your primary focus.
Source: Nardo’s Naturals
You have many online selling choices past Amazon, too. These include ecommerce websites, sites with internet store sections, and social networking sites like Facebook and Pinterest. Even in the event that you believe that’ll sell primarily on Amazon or via social media posts, you want to seriously consider launching your own site. Your site is the ideal spot to construct a brand identity that is uniquely yours under your complete control. You may also launch one for free using Square.
Whichever course you plan to use: a ecommerce website, a blog with a Shop section, Social Networking, or Amazon, here are some ways to begin:
| Online sales platform: | Use this in the event that you are: | Get started here: |
|---|---|---|
| Square Free Online Store and In-store POS | An online or online store seller, spa, or salon needing an all-in-one solution that includes payment processing, online store and in-store point-of-sale features | See how to begin using Square Learn how to launch your Square online shop |
| Twitter Blog-based Online Store | A wonder lineup that requires a contemporary blog-style site to advertise their new and engage their neighborhood. This is best If You Would like to do regular blog or video articles to sell your beauty line | See how to sell products using WordPress
See how to launch an Ecwid store on WordPress |
| Ecommerce Platforms such as Shopify & BigCommerce | A vendor who wants to Concentrate on volume merchandise sales using an Internet store platform with volume purchase and stock management instruments | Comparisons the top-rated little company ecommerce platforms |
| Spreesy Social Media Selling | A seller who wants to market through social media websites using Facebook Shop, Pinterest Buyable Pins, and Instagram Shoppable posts, and manage it on one central stage | Learn how to market on social media sites using Spreesy |
| Amazon | A seller who wants to sell private label cosmetics on Amazon and Amazon to send orders to customers | Learn how to find profitable products to sell on Amazon, and also find out about Fulfillment from Amazon (FBA) |
Planning to sell private label makeup from your ecommerce site or attractiveness blog? You then should also choose where you’ll save products and the way you’ll package and ship orders. There are two ways you can go about that:
- Learn to manage in-house pleasure from your house, store, or warehouse.
- Learn how to outsource fulfillment tasks to a fulfillment center.
If you’re not certain if in-house or outsourced satisfaction is best for you, we’ve got an article that shows you how you can compare your fulfillment options. If you ultimately decide to outsource fulfillment to your attractiveness line, start your hunt for a satisfaction associate for this free service:
Visit FulfillmentCompanies.net
Measure 4: Design Your Brand, Logo & Packaging
As you research potential suppliers, you’ll find that most take good care of the packaging and tagging process for you. You simply supply your logo and they do the rest. This is the easiest approach to tag and package your private label cosmetics. It generates a professional appearance and ensures your labels are correct per ingredients lists along with other packing requirements.
Many private label makeup suppliers also give free images of your branded products, like the one below from Nardo’s Naturals. If you are promoting your attractiveness collection online, you can make use of these pictures to build your site or Amazon listings. This saves you time and cost of photographing products yourself or hiring a pro.
Resource: Nardo’s Naturals
Most private label makeup suppliers charge tag printing and packing fees on top of your product price, so be aware of this during your study. These fees are clearly recorded on many provider websites. In case you have any questions, a call to their customer support line must clarify any packing fees or process questions that you have.
To get your products tagged with your logo, most providers have you upload your own logo with your purchase. Suppliers provide logo specs such as the amount of colors allowed, size limitations, and document types. If you do not have the design skills to produce your own logo, don’t worry. It is possible to discover budget-friendly freelance artists to design a great logo to your supplier’s specs on Fiverr. Or, some suppliers offer logo design as a service, also. If you want to test your hand at designing a symbol, this logo design applications can make it easy.
If you do not have a strong idea for the brand’s logo, head to Pinterest and hunt for private label cosmetics packaging to find loads of inspiration:
Source: Pinterest
Step 5: Order Your Private Label Makeup
After you’ve selected your personal label cosmetics supplier, decided which items you want to take on your line, and have your logo designed, you are ready to place your order. By this stage you likely have spoken with a customer support representative, so this step Ought to Be simple, but here are a few things to note and double-check:
- Private label cosmetics are generally paid for up front, so expect to pay via credit card when you place your order
- Make sure your product pricing and label printing fees are accurate
- Be aware of turnaround times required for the tagging procedure
- Understand that many private label cosmetics do not accept returns
- Be aware of shelf life and expiration dates to the items you’re selling
In most cases, after your private label cosmetics order is placed, you’ll have a few weeks before it arrives. Use this time to get your site and other advertising outlets like Amazon and social media pages up and running, or your shop or spa setup to your brand new beauty line display.
The Most Important Thing
Private label cosmetics are a simple and low-cost approach to construct your own beauty manufacturer new. Many cosmetics and skincare providers cater to private label clients ranging from spas and salons to internet sellers and personal beauty advisers. The entry prices are so low and the number is so great that even fashion boutiques, healthy dwelling brands, and busy lifestyle businesses are expanding into this high-demand market.
You will probably spend the most time exploring potential providers and analyzing products, but that’s part of the fun. However, you can make this process quicker by attending a beauty business trade show in which you are able to meet many private label cosmetics suppliers under one roof.
As soon as you’ve chosen your supplier and products for your initial line, you simply need to design your logo, set your order, and plan your advertising strategy. And keep in mind, don’t tie yourself to just one selling outlet. Your strategy for online selling may be complemented by in-home parties, and even selling in local markets and markets. Or if you’ve got a spa or salon, your in-store earnings could expand considerably by providing your products online. Low-cost tools such as Square let you manage with ease.
Visit Square
Can you sell private label cosmetics and skin care products under your own beauty manufacturer? We would like to hear from you. Please discuss your experiences in the comments below.
